After almost a year of relentless teasing, Justin Bieber kicked off 2020 by launching his new era. Today (January 3) the 25-year-old joined the New Music Friday lineup with “Yummy.” The lead single to his long-awaited fifth album moves away from the pure pop of last year’s Ed Sheeran duet “I Don’t Care” or the country twang of his Dan + Shay collab “10,000 Hours.” Instead the crooner lays his voice over a smooth production courtesy of Kid Culture, Poo Bear and Sasha Sirota.
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